Understanding the Impacts of a Great Label in Marketing
by Marvin Magasura | January 16, 2018
In a world where consumers have become more discerning of the products they buy, we can’t emphasize enough the importance of labels in marketing. Shopping is a process that every business owner needs to understand and the discovery of a product or service starts with an effective marketing strategy.
Marketing efforts must be holistic and all-encompassing. While we are all familiar with conventional marketing methods like print and TV ads, it is essential to understand that a great label is in itself an excellent way to market your business.
What Does a Product Label Do?
Consumers don’t merely shop for an item; they are also buying the brand. If you have been using a brand of detergent for more than a decade now, you must remember that this journey of brand loyalty started somewhere. It could be that you’ve heard of the brand’s radio ads or came across it while flipping through a home improvement magazine. That marks the discovery of the product.
Labels Breed Familiarity
When a consumer goes to the store, shops for a detergent and comes across that specific brand they first encountered in that magazine or radio ad, he probably won’t choose to purchase it right away. Instead, the shopper takes out the product, looks and reads the label. A label reinforces familiarity to consumers, making them feel as if they’ve known this product before.
Labels Breed Awareness
What if the product is new on the market and doesn’t have any form of advertisement before a consumer goes on a shopping trip? Labels are essential in such a way that they make the first impression on them. It visually connects with consumers, making them aware of what the product is all about. Labels carry vital information about the product such as ingredients, instructions, and warnings regarding the use of the item.
Labels Can Make a Product Stand Out
Similar products are typically grouped together on the same shelves. When there are so many brands out there, standing out can prove to be a real challenge. Different brands compete and vie for the shoppers’ attention, but those with creative, appealing packaging will ultimately win the battle. It is vital for brands to carefully consider the color, design, fonts, graphics and all the other elements used in their labels.
Labels Are Onsite Marketing Tools
The goal of your business is to make people buy your goods. They need to think that your product is the solution to their problem and that it is worth the money. Effective labeling pumps your marketing game by being the product’s biggest promotional tool.
Creating Labels that Sell
Brands go to extreme lengths when it comes to producing labels and packages that make a profound impact in the market. There are no hard and fast rules in making labels that sell, but there are specific fundamental concepts many brands follow when creating useful tags that will ultimately aid their marketing efforts.
Give Useful Information More Space
You want people to instantly see what your product is and what it can do. These are two essential pieces of information in your label that must receive a big chunk of space in the packaging. Make sure that the brand name, product name, and its purpose are prominently visible on the label. You want shoppers to figure out how the product can help them instantly, so make sure that these contents are spot on and concise.
Complement the Aesthetics of the Product
There are instances when a label needs to be smaller or larger, depending on the aesthetic quality of the product. If you’re showing off fine jewelry, you want the product to stand out right away so make sure that the label doesn’t cover the beauty of the item. On the other hand, if the product is less than pleasing, you can opt for a larger-sized label.
Harmonize Your Design Elements
Plenty of elements come into play when creating an effective label: the texture of the material, color combinations, fonts, and graphics. Opt for a label that easily stands out among its sea of competitors on the shelf. If most cheese products are using orange and cow images, you won’t do that too because that doesn’t make your product any different. Consumers tend to notice what looks unique, so make sure that your design elements work in harmony together so that the label is easy to spot.
Product Labels for Small Businesses
Start-up businesses may not have as many funds to invest in high-end labels, but tags are a must, even if you need to procure them on a budget. Fortunately, small business owners can still take advantage of what an excellent label has to offer despite the limited finance.
First, labels are easy to come by if you are quite savvy with editing software like Photoshop. Using this program, you can create custom labels that fit in with your variety of products. You can edit sizes and fonts, pick colors, and layout.
Additionally, you will need to create multiple copies of these custom labels. Instead of going to a third-party printing service provider, a reliable advanced business copier can produce high-quality copies of your labels in just a fraction of the time and more than half of the printing costs.
In fact, any small business owner who’s willing to put in the time and effort can save a lot of money from potential labor and material costs by creating their own product labels
Label Inspection is Crucial
As mentioned before, labels play a vital role in your brand’s reputation and overall success. Therefore, labeling errors can do a great deal of damage to your company and the inspection of all their components – from text and artwork to regulatory compliance rules – must be a priority. Fortunately, there’s been a lot of advances in the automated quality control industry. For instance, Globalvision’s all-in-one platform allows companies to prevent any kind of artwork, Braille, barcode or text errors from the copy document to the final product, no matter the format.
There’s a lot of thought that goes toward even the smallest pieces of a label. Labels can create profound impacts on the brand’s overall marketing efforts and can gravely affect a potential buyer’s decision to purchase. Meanwhile, business owners need to ensure that their product labels cater to what the market needs and prefers. Overall, we have to keep in mind that labels are an integral part of the shopper’s buying journey and you need to make sure that your label makes this process, not break it.
A Guest Post from Advanced Business Copier