Trends in the Nutraceutical Packaging Industry

Posted on November 9th, 2009

The nutraceutical industry has seen steady increase over the last 10 years. The fact that the nutraceutical industry encompasses such a wide variety of products leaves manufacturers and converters free to target their audience using a number of different packaging, promotional and labeling strategies. In Steve Katz’s article in Label & Narrow Web he outlines the most recent trends in the nutraceutical world. Here’s a brief look at them.

1. Sampling – In an effort to help connect the product with the consumer many companies are now offering samples out of flexible packaging materials.

2. Switch the shrink sleeve packaging – This frees up more room for FDA required information and eliminates the need for safety seal caps, in turn reducing costs and time.

3. Digital printing – Nutraceutical labels are constantly being changed in order to remain compliant. Digital printing allows for easy and inexpensive changes. Not to mention quality…

4. Resealable labels – Helps to balance between label information and company information so as not to lose branding opportunities.

5. Buy-one, get one free – A perfect way to cross promote product lines using shrink sleeves.

See the complete article at Label & Narrow Web.

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